{"id":4617,"date":"2013-06-02T10:24:49","date_gmt":"2013-06-02T10:24:49","guid":{"rendered":"http:\/\/disnaija.com\/nigeria-news\/bayern-topple-man-u-as-soccers-most-valuable-brand\/"},"modified":"2013-06-02T10:24:49","modified_gmt":"2013-06-02T10:24:49","slug":"bayern-topple-man-u-as-soccers-most-valuable-brand","status":"publish","type":"post","link":"https:\/\/disnaija.com\/bayern-topple-man-u-as-soccers-most-valuable-brand\/","title":{"rendered":"Bayern topple Man U as soccer\u2019s most valuable brand"},"content":{"rendered":"
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Bayern Munich, with three silverwares in their possession have won another title: being the most valuable brand in the world of soccer.<\/p>\n

In a report done yearly by British brand analysts, BrandFinance, the Bavarian giants edged out Manchester United to take over the title.<\/p>\n

The report values Bayern at $ 860 million, a 9 per cent jump from last year\u2019s $ 786 million. <\/p>\n

\"Bayern <\/p>\n

Bayern Munich’s head coach Jupp Heynckes celebrates with the trophy after they won the final football match of the German Cup . AFP<\/p>\n<\/p><\/div>\n

Manchester United, which won only the Barclays Premiership League and failed to shine in Europe dropped 2 per cent to $ 837 million, down from last year\u2019s $ 853 million.<\/p>\n

Real Madrid, being deserted by Coach Jose Mourinho and trophyless this season are a distant third at $ 621 million, although they are one of just two clubs along with United to receive an AAA+ brand rating from the report.<\/p>\n

Barcelona, the La Liga winners this season are rated fourth and valued at $ 570million.<\/p>\n

Three English club sides, Chelsea, Arsenal and Liverpool occupy the next three positions in the value table.<\/p>\n

Chelsea, the Europa League champions are valued the fifth most valuable company, with a brand value of $ 418m, a 5 per cent improvement over their value in 2012, put then at $ 398million.<\/p>\n

Arsenal, at sixth, were almost cheek and jowl with Chelsea with a value of $ 410million, also notching an improvement of 6 per cent over their value in 2012, estimated at $ 388 million.<\/p>\n

Liverpool are the seventh most valuable club with a brand value of $ 361 million, down by two per cent from $ 367 million .<\/p>\n

Manchester City are eight on the brand scale with $ 332 million . AC Milan are valued $ 263 million and Borussia Dortmund, that played second fiddle to Bayern this season are rated 10th with a value of $ 260million.<\/p>\n

Read the full report here:http:\/\/issuu.com\/brandfinance\/docs\/brandfinance_football_50_2013?e=3802308\/2584837 <\/p>\n

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