Connect with us
study in Ukraine

Nigerian Newspapers

Online stores face litmus test

Published

on

The online  market is big and provides a lot of immense opportunities for shoppers. The market is catching on in Nigeria, but it has a problem – credibility. Many online stores are battling to assure customers of their genuineness, but some doubts still linger. TONIA ‘DIYAN reports

Online stores deliver people’s needs to them anywhere and any time. They are not new to Mr Olakunle Ibiyemi and his brother, Dotun, who perceive Nigerian online stores differently.

Ibiyemi thinks online stores abroad are better operated than those in Nigeria. The Nigeria stores, he says, should be well established before he patronises them. But his younger brother, Dotun believes it is wise to encourage and patronise local ideas and efforts. He believes in trying something new, but he is particular about verifying the genuineness of Nigerian online stores first. “How do I know where best to buy from and be sure of getting good value for my money?”

At times it is difficult to know the authenticity of an online store, but in some cases, they could be identified by how they sell themselves.

Online store jumia.com has, since its inception, taken the value of its brand to the Nigerian market – online and offline. The quality of website and the constant innovations on users’ experiences have, to an appreciable extent, proved that Nigerian online stores are authentic. And these stores, considering the distrust with making payments online, through issues like online fraud, decided to introduce the payment on delivery method with a seven-day return policy, to show that they are not after money but to provide quality and convenient retail services.

One of the founders of jumia.com, Mr Rapheal Afaedor said: “We have implemented several initiatives around Corporate Social Responsibility (CSR) through reaching out to the destitute in the society in company of some of our notable friends in entertainment and media. Recently, we hosted a customer-focused group through which we came face to face with a select group of customers, an experience we found quite endearing and one that reminded us we were in the right place. For us, the authenticity of any online store has a lot to do with how close the website connects with its customers, emotionally and physically.”

Many observers believe Nigerians should be comfortable shopping at local online stores because the market has grown and gained credibility. To them, the local online stores offer unique shopping comfort any where, any time. And to them, shoppers who are still afraid about online fraud could seek sites that have been tried and certified safe. To them too, such shoppers should ask questions and do thorough background checks before spending their resources.

Speaking on how reliable local stores are, Afaedor said he cannot vouch for others, but that he is sure jumia.com is very reliable, “I like to say our reliability lies in our increasing number of page visits daily; our rise to the fifth local content site in Nigeria (from seventh in November 2012), and our over 400,000 social media community and relocation to a 4,000 square metre warehouse, all achieved in 10 months of operations. For us, efficiency is in numbers, and in our case, the numbers have continually spoken for themselves.”

Of the 40 million Nigerians who are online, a sizeable amount actually visit these stores, resulting to a rapidly growing trend in visits and purchases.

Some stores run an operation that cuts across board from purchasing to uploading  content on their website up to marketing the products and delivering to customers, not forgetting their world-class customer service team.

Nigerian online stores have promised that citizens in their volatile socio-economic environment are rest assured of getting their needs anywhere, anytime and at their best convenience. No long traffic queues to the malls; not finding what is needed per time, but with online shopping, people are sure to see a broad range of products from wherever they are. It becomes yours at the click of a button. Then you can think of all you can do with time saved through buying from online stores.

Foreign online stores have lots of experience going for them in running such a business model. They are, therefore, better than online stores here and for our local online stores to run such a business model; they have come to see that they can stay competitive with foreign online stores. Last month, Nigeria’s number one online retail store received a certificate from Google that it is ranked higher than amazon.com which had been the highest searched online retail site in Nigeria for a long time.

Never the less, our online stores learn from the foreign ones the experiences and expertise in growing this business model in Nigeria, “we can’t deny the fact that there are vital lessons to be learnt,” said Afaedor.

“Hence along with our partners who have vast knowledge in running such business models and expertise we have gathered from across the world we strive to grow an online retail store that will be the solution to retail both online and offline in sub-Saharan Africa.”

It has been noticed that a target group of individuals who have access to the internet and are in the age range of 18 to 40years shop more on line in Nigeria.

For those doubting, simply give these stores a trial, you will be convinced. It is also wise to patronise those names that are commonly seen and heard of.

In order to satisfy customers, a store like Jumia finds specific brands for customers, this is as a result of peculiarities or sentiments towards particular brands through their purchasing team that is in the local and foreign markets closing out deals to represent known brands across the world.

Presently, in the online space they carry the highest number of individual brands.

Initially, when the online business was introduced into the country, payment on delivery and payment online were initiated. But over time, customers prefer the payment on delivery method.

The Nigerian market is still getting used to this method of shopping and is still exploring this new phenomenon. However, online payments are gradually going on the increase particularly amongst returning customers.

To cancel the belief that buying online is only for the rich and elite, communications and campaigns are constantly carried out across various marketing channels.

“And to ensure that Nigerians get involved in the trend, aggressive marketing, constant education through various channels (particularly social networks), increased brand awareness and offline activations including offline sales are introduced into the business model.

“With our online stores, one can track online activities, and be the first to know of amazing deals and bargains as soon as they come up.

“Merging e-commerce and social networking has never been this good, buying quality products over the internet has never been this easier.”

Mr Okonkwo Obiora, one of the owners of an upcoming online store Yeside , which focuses on fashion, said: “You must always look for better and reliable stores online; you must also take advantage of promos and discounts. This business requires a lot of research before you venture into it. Once people get used to something, they ignore the risks and see it as part of their daily lives.”

The perception that only the rich shop online is wrong, with as low as N100, you can buy airtime online at a quick teller. You can also order food online at hello food.

Through the use of the Internet, shopping for anything you want is easy and convenient. People love shopping online these days. You can get your desired products with few clicks. You need to be a little smart and clever while shopping online because of the huge competition and tempting advertisements which may get you trapped. You can do smart shopping availing the best discounts and deals online.

The online marketplace is the best way to buy items you want. Items such as fashionable garments, footwear, designer jewelry, grocery items, gifts, books, household products, electronic gadgets and many more. There are huge varieties and collection of products over the one stop shop. Thus, you can make your choice easier and faster. In addition, you can read the review of products which are available at stores.

Shoppers have a wide range of online stores to choose from: stores like, Yeside is a great online shopping site in Nigeria that focuses on fashion. You can buy shoes, clothing, bags, watches, jeweleries, and all kinds of fashion accessories.

Buy Right focuses on electronics, inverters, UPS, mobile phones, cameras, camcorders, storage devices, notebooks among others.

Wahali is an online bookstore, if you want a particular book; enter the name of the book on the website.

AwoofShop is an online store for assorted products. Their products range from mobile phones, books, clothing, video games, computers, etc.

African Foods Online Store sells, yam, bitter leaf, Cocoyam flour, Egusi, Garden egg, Ogbono, Palm oil and other food stuffs.

————————————————————————————————————————-
Posted in Nigerian Newspapers. A DisNaija.Com network.

Source: The Nation Newspaper

DisNaija.Com publishes regular posts on Nigeria News, Nigerian Newspapers, Online Nigeria Gist.

Follow us on Twitter and Facebook.


Your Opinion Counts. Be sure To Leave A Comment, If You Have Any.

Please Like, Share or Tweet. Your Support Is Appreciated.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This Day

Military, Police Ring Abuja to Forestall Boko Haram Attack

Published

on

By

•Deploy more personnel as army chief vows to wipe out terror group
•Security beefed up at N’Assembly

Deji Elumoye and Kingsley Nwezeh in Abuja

Abuja, Nigeria’s seat of power, is under a massive security cordon following threats of attacks by insurgents and the increasing wave of banditry in the contiguous states of Kaduna, Kogi, Nasarawa and Niger States, THISDAY’s investigation has revealed.

There has been a wave of kidnappings in the outskirts of the federal capital, notably Pegi, Tuganmaje and Kuje among others, which the police have battled in recent times.

The security situation in and around the Federal Capital Territory (FCT) was heightened by the pronouncement of the Niger State Governor, Mr. Sani Bello, that Boko Haram fighters who he said sacked 50 villages in the state and hoisted the terror group’s flag, were about two hours drive away from the FCT.

Security has also been beefed up at the National Assembly as operatives, yesterday, thoroughly screened every vehicle approaching the National Assembly complex in Abuja.

The deteriorating security situation nationwide prompted the National Chairman of the Peoples Democratic Party (PDP), Prince Uche Secondus, to warn that the 2023 general election may not hold, demanding the declaration of a state of emergency as well as the convocation of a national conference.
However, the Chief of Army Staff, Lt. Gen. Ibrahim Attahiru, yesterday restated the Nigerian Army’s determination to annihilate Boko Haram.

But the Governor of Katsina State, Hon. Bello Masari, cautioned against declaring a state of emergency, saying doing so isn’t the solution to combat the security challenges facing the country.
The security of the nation’s airports was also in focus yesterday as the Office of the National Security Adviser (ONSA) said there was no threat to them.

THISDAY’s investigations showed increased presence of troops, police, Nigerian Security and Civil Defence Corps (NSCDC) personnel and intelligence operatives at the three strategic entrances to the city notably, Keffi, Zuba and Gwagwalada.

More checkpoints were also mounted around Gwagwalada and Keffi.
THISDAY also observed increased intelligence deployment at the entrance and the borders of FCT with contiguous states.

Beyond the borders, there were more deployments and police patrols inside the city and increased intelligence deployments as well.
Security sources told THISDAY: “There are deployments here and there but they are routine. Alertness is key to a secure environment.”

It was also learnt that security agencies were involved in frenzied meetings throughout yesterday.
The meetings, coordinated by the office of the Chief of Defence Staff under the new joint operational strategy of the armed forces, were aimed at coordinating a joint response to possible threats of attack to the FCT.

“I understand the security teams have been meeting for some days now and if you look around you, you will notice that there are increasing patrols and numbers of security personnel. The threats are not been taken lightly,” a source said.

National Assembly workers, lawmakers and visitors also had a harrowing experience accessing the legislative complex due to heightened security in the area.
Security operatives thoroughly screened every vehicle approaching the National Assembly complex in Abuja, impeding both human and vehicular traffic.

The Sergeant-at-arm of the National Assembly and other security agencies supervised the operations, leading to huge traffic build-up inside the complex.

Legislative staff, visitors and lawmakers were seen patiently waiting for their cars to be searched so that they could go ahead with the business of the day.
Some staff and visitors at some point got tired of waiting and were seen alighting from their cars to trek from the gate to the complex.

Meanwhile, the ONSA has said there is no threat to the nation’s airports.
A statement by the Head of Strategic Communication, Mr. Zachari Usman, said the reports of threats to the airports were an internal correspondence of security threat assessment misconstrued as security threat to the airports.

PDP Demands State of Emergency

In a related development, the PDP National Chairman, Prince Uche Secondus, yesterday demanded the declaration of a state of emergency, warning that the 2023 general election might not hold if the federal government failed to tackle insecurity.

He called on the federal government to summon a national conference to address the spike in insecurity.
Secondus added that the national caucus of the party will meet today to discuss the state of the nation.

Addressing members of the National Executive Committee (NEC) in Abuja, Secondus said: “We are worried Abuja is not even safe. It is no longer politics. We got alert of plots to bomb and burn down our airports.

“We urge the federal government to declare a national state of emergency in security. There is the need to call a national conference to discuss the insecurity in the country.

“There may not be any election in 2023 in Nigeria due to insecurity. This government must listen to the people. The Buhari government should call a national confab to discuss security and state of the nation. It is no longer politics. This time we are not playing politics. Let’s keep politics aside and move the nation forward.”
He said the country had been grounded, regretting that there had been no matching response from the federal government.

Secondus said in the past, terrorism in the North was confined to the North-east, but with the report of Boko Haram occupying villages in Niger State, terrorism had spread to the North-central
“Herdsmen are also menacing in the West; gunmen causing havoc in the East; and the militants in the South; all killing, looting, raping, maiming and burning down homes. The situation is bad; Nigerians all over are living in fear,” he said.

The Senate Minority Leader, Senator Enyinnaya Abaribe, said the problem of Nigeria was outside of the PDP headquarters, while pledging the support of the Senate to the declaration of state of emergency in security.

Abaribe said he deliberately decided not to speak on the floor of the Senate but to allow the APC senators to speak so as to avoid being accused of giving a partisan colouration to the issue of insecurity.

He stated that only electoral reforms would give victory to the opposition party in the 2023 general election and ensure a democratic defeat of the APC-led federal government.
Also, the Minority Leader of the House of Representatives, Hon. Ndudi Elumelu, commended the NEC and the PDP leadership for their collective efforts at resolving the House leadership crisis.

The NEC meeting adopted the position of Secondus, calling on the federal government to convoke a national conference to discuss the state of insecurity in the country, according to a communiqué read by the National Publicity Secretary, Mr. Kola Ologbondiyan.

Army Chief Vows to Wipe Out Boko Haram

The army yesterday reiterated its commitment to wipe out Boko Haram.
Chief of Army Staff (COAS), Lt. Gen. Ibrahim Attahiru, told reporters in Maiduguri, Borno State that Boko Haram had been defeated in many encounters and would continue to be defeated until it’s annihilated from Nigeria.

“We will take on Boko Haram decisively, and we are committed to the focus of the operations, which is the total annihilation of Boko Haram from Nigeria,” he said.

The COAS, who was visiting the headquarters of Operation Lafiya Dole in Maiduguri for the fifth time since his appointment four months ago, said the visit was to boost the morale of the troops, reassure them and listen to any issues affecting them.

Earlier, the Theatre Commander of Operation Lafiya Dole, Maj. Gen. Farouq Yahaya, lauded the visit, which he said had continued to boost the morale of the troops.
“We are honoured, we are grateful, we are encouraged by those visits. You provided us guidance, logistics and other things we required. We are most grateful for those visits,” Yahaya said.

State of Emergency Won’t Solve Security Challenges, Says Masari

Katsina State Governor, Hon. Aminu Masari, has, however, said declaration of a state of emergency won’t solve the security challenges facing the nation.
Masari, who spoke yesterday with journalists after meeting with the Chief of Staff to the President, Prof. Ibrahim Gambari at the State House, Abuja stated that he was against the recent call by the House of Representatives for the declaration of a state of emergency in the security sector as it would not solve the problem.
According to him, declaring a state of emergency will not achieve the desired effect as the security structure and personnel to be used to execute the emergency are already overstretched in a bid to safeguard lives and property.

Sourced From: THISDAYLIVE

Continue Reading

Tribune

Nigeria records 55 new COVID-19 infections, total now 165,110

Published

on

By

Tribune Online
Nigeria records 55 new COVID-19 infections, total now 165,110

The Nigeria Centre for Disease Control (NCDC) has recorded 62 new cases of COVID-19, bringing the total number of infections in the country to 165,110. The NCDC disclosed this on its official Twitter handle on Friday. “55 new cases of #COVID19Nigeria; Lagos-21, Yobe-19, Ogun-6, Akwa Ibom-3, Kaduna-2, Plateau-2, FCT-1, Rivers-1.” YOU SHOULD NOT MISS THESE HEADLINES FROM NIGERIAN TRIBUNE COVID-19: Nigeria Recorded […]

Nigeria records 55 new COVID-19 infections, total now 165,110
Tribune Online

Sourced From: Tribune Online

Continue Reading

Vanguard

Attacks on S’East: We must explore all options of negotiation — Stakeholders urge Igbo

Published

on

By

By Olasunkanmi Akoni

The people of the South East region have been urged to explore the power of negotiation and mutual settlement in the face of ongoing killings and security challenges in the zone because the east can not afford another war at present.

Stakeholders from the South-East geo-political zone made the remark on Thursday, at the unveiling of the book, “Igbo, 50 years after Biafra,” written by Special Adviser to Lagos State Governor Babajide Sanwo-Olu on Drainage Services, Joe Igbokwe, held at Ikeja G.R.A.

Speaking at the unveiling of the book, the chairman of the occasion, Mr. Cutis Adigba,
urged the people of the South-East to learn to build bridges across the country, so that they can realise their ambition of producing the next president of Nigeria.

Adigba urged leaders from the zone to discourage the move and agitation by some youths in the South East to go to war and secede out of Nigeria.

Also read: Banditry: Disregard viral video, Niger State gov’t urges residents

He said that Igbo have always found it difficult to rule Nigeria because they refused to build bridges across the six geo-political zones that made up Nigeria.

While describing the agitation as uncalled for, Adigba noted that after two decades that Nigeria returned to civil rule, the Igbo has predominantly identified with only one political party.

He maintained that remaining in one party can not advance the cause of the people of South East and cannot make them realise their objective of producing an Igbo man as president.

He maintained that the publisher of the book, Igbokwe played politics outside his state, so that the Igbo race can be integrated with one another race.

Adigba said the failure of the Igbo to reintegrate with other ethnic nationalities politically was responsible for the retrogression of the race in Nigerian politics.

Igbokwe, also addressing guests on the occasion, maintained that the Igbo are not advancing politically because they refused to be integrated into National politics, lamenting that, despite their success in business, they are not successful in playing politics at the national level.

Corroborating Dimgba, Igbokwe noted that there was the need for the Igbo people to stand up and build bridges so that their objective of producing the next president of Nigeria could be realised.

According to him: “I have decided to raise my voice, I hope my people will hear me while trying to quell the effect of the war, our people are spoiling for another war, mayhem is being unleashed in Igbo land, and there is palpable fear.

“Those who could speak have lost their voice, mindful of the consequences of their actions, I am calling on all Igbo leaders to speak up because all actions carry consequences, consequences of the silence will be too dastardly to sustain.

“Those silently supporting the wild wind should be careful or else they hand over to their children,” he said.

Igbokwe urged those spoiling for war to jettison their plan and embrace dialogue, urging them to learn from the South West region that despite the challenges faced after the annulment of the June 12, 1993, election, they did not go to war, and the region had the opportunity of producing two of her sons for presidential position in 1999.

“You have to build bridges to become president of Nigeria, but it is unfortunate the Igbo are burning bridges.”

Speaking at the event, Chief Uche Dimgba who is the coordinator of Igbo in All Progressives Congress, APC in Lagos, described Igbokwe as “a Frank, fearless and reliable leader, who based his views on issues and stand by his opinions, and we the Igbo have confidence in him and believe he can lead us aright.”

“He is a leader we Igbo believe in and we will follow him. If he can serve all the governors produced in Lagos State since 1999, he is a better man to follow because he possesses all the experience that can be of benefit to Igbo both at home and in the diaspora.”

Vanguard News Nigeria 

The post Attacks on S’East: We must explore all options of negotiation — Stakeholders urge Igbo appeared first on Vanguard News.

Sourced From: Vanguard News

Continue Reading

Premium Times

Insecurity: Lagos bans occupation of abandoned buildings

Published

on

By

The government said that no worker should stay back beyond 6:00 p.m. within premises of buildings undergoing construction.

The post Insecurity: Lagos bans occupation of abandoned buildings appeared first on Premium Times Nigeria.

Sourced From: Premium Times Nigeria

Continue Reading
Advertisement study in Ukraine

Politics

Popular Posts